777ax Privacy Policy

This Privacy Policy ("Policy") describes how 777ax ("we", "us", "our") collects, processes, stores and protects the personal information of users ("you", "Player") who access or use the 777ax platform at 777ax.vip (the "Platform"). This Policy applies to all Platform users, including registered account holders and visitors who have not yet registered.

By using the Platform, you acknowledge that you have read and understood this Policy. If you do not agree with any aspect of this Policy, you should discontinue use of the Platform immediately. This Policy is to be read alongside the 777ax Terms & Conditions and Responsible Gaming Policy.

2.1 Registration Data

When you create a 777ax account, we collect the information you provide during registration, which may include:

• Full name;
• Date of birth (for age verification);
• Pakistani mobile number (used as primary login credential and for OTP verification);
• Username and encrypted password;
• City or region (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad) where voluntarily provided.

2.2 Financial & Payment Data

To process deposits and withdrawals in PKR, 777ax collects and processes:

• JazzCash or Easypaisa mobile wallet number used for transactions;
• Bank account details (account number, bank name — e.g., HBL, UBL, Meezan Bank, Bank Alfalah) where bank transfer is selected;
• USDT TRC20 wallet address where cryptocurrency is used;
• Transaction history: deposit amounts, withdrawal amounts, dates and payment method references.

777ax does not store full card numbers, CVV codes or bank PINs. Payment card processing where applicable is handled by PCI-DSS-compliant third-party payment processors who are contractually bound to process data only for the purposes specified by 777ax.

2.3 Identity Verification Data

Depending on transaction volumes and regulatory requirements, we may request identity verification documents including a copy of your CNIC (Computerised National Identity Card), passport or other government-issued identification. This data is used solely for identity and age verification and is stored in encrypted format with access restricted to authorised compliance staff.

2.4 Usage Data

We automatically collect certain technical data when you interact with the Platform, including:

• IP address and approximate geolocation;
• Device type, operating system and browser version;
• Pages visited, games played, bets placed and session duration;
• Log data including access timestamps and error reports.

This data is used for security monitoring, fraud prevention, performance optimisation and (in anonymised or aggregated form) for analytical purposes.

2.5 Communications Data

If you contact 777ax support, we retain the content of your communications (including emails sent to [email protected]) for the purpose of resolving your query, quality assurance and record-keeping.

777ax processes personal data for the following purposes:

• Account management: Creating, maintaining and securing your 777ax account;
• Payment processing: Processing deposits and withdrawals via JazzCash, Easypaisa, bank transfer and other supported methods in PKR;
• Identity and age verification: Confirming you are 18 years of age or older and that you are who you claim to be, in accordance with our 18+ policy;
• Fraud prevention and AML compliance: Detecting and preventing fraudulent activity, money laundering and other financial crime;
• Service personalisation: Tailoring game recommendations, promotions and bonus offers to your account activity;
• Communications: Sending account notifications, security alerts and (where you have opted in) promotional communications;
• Legal compliance: Meeting our obligations under applicable laws and regulations;
• Responsible gaming: Monitoring for indicators of problem gambling and facilitating the operation of self-exclusion and deposit limit tools.

777ax processes your personal data on the following legal bases:

• Contractual necessity: Processing required to provide the services you have contracted for when creating a 777ax account (account operation, payment processing);
• Legal obligation: Processing required to comply with applicable law (identity verification, AML reporting);
• Legitimate interest: Processing necessary for fraud prevention, platform security and responsible gaming monitoring, where such interests are not overridden by your privacy rights;
• Consent: Processing for direct marketing communications, where you have given explicit opt-in consent. You may withdraw consent at any time by contacting support.

777ax does not sell your personal data. We share data only in the following circumstances:

• Payment processors: JazzCash, Easypaisa, card processors and banking partners receive the minimum data necessary to process your specific transaction;
• Identity verification providers: Third-party KYC/AML service providers who process verification documents under strict data processing agreements;
• Game software providers: Where a third-party game provider's software is integrated into the 777ax Platform, anonymised player session data may be shared for game performance and integrity purposes;
• Legal authorities: Where required by law, court order or lawful request from a competent authority, 777ax will disclose personal data to relevant regulatory, law enforcement or governmental bodies;
• Business transfers: In the event of a merger, acquisition or sale of assets involving 777ax, Player data may transfer to the acquiring entity, who will be bound by equivalent data protection obligations.

All third-party data processors engaged by 777ax are required to process personal data only in accordance with 777ax's instructions and are contractually prohibited from using it for their own purposes.

777ax retains your personal data for as long as your account is active and for a period thereafter as required to comply with applicable legal obligations. Specific retention periods include:

• Account registration data: retained for the duration of the account plus 5 years post-closure;
• Transaction records: retained for 7 years from the date of the transaction for AML and tax compliance purposes;
• Identity verification documents: retained for 5 years post-account closure or longer where required by applicable law;
• Support communications: retained for 2 years from the date of last contact.

Upon expiry of the applicable retention period, data is securely deleted or anonymised such that it can no longer be linked to an individual Player.

777ax uses cookies and similar tracking technologies to operate the Platform. These include:

• Essential cookies: Required for the Platform to function (session management, login state, anti-CSRF tokens). These cannot be disabled without breaking core functionality;
• Analytics cookies: Used in anonymised or aggregated form to understand how Players navigate the Platform, which games are most popular and where performance issues occur;
• Security cookies: Used to detect suspicious activity, bot traffic and fraud patterns.

777ax does not use third-party advertising cookies or cross-site tracking technologies. You may manage cookie settings through your browser preferences; note that disabling essential cookies will impair Platform functionality.

777ax implements the following technical and organisational security measures to protect your personal data:

• 256-bit SSL/TLS encryption for all data in transit;
• At-rest encryption for databases containing personal and financial data;
• Role-based access control: staff access to personal data is restricted to those with a documented operational need;
• Multi-factor authentication requirements for all administrative platform access;
• Regular penetration testing and vulnerability assessments;
• Automated fraud detection systems monitoring transaction patterns in real time.

Despite these measures, no system is entirely immune from security incidents. In the event of a data breach that poses a risk to your rights, 777ax will notify affected Players without undue delay.

Subject to applicable law, you have the following rights regarding your personal data held by 777ax:

• Right of access: You may request a copy of the personal data we hold about you;
• Right to rectification: You may request correction of inaccurate or incomplete personal data;
• Right to erasure: You may request deletion of your personal data, subject to our legal retention obligations;
• Right to restrict processing: In certain circumstances you may request that we limit the processing of your data;
• Right to object: You may object to processing based on legitimate interest, including direct marketing;
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact 777ax support at the email address provided in the footer of this page. We will respond within 30 days. Where requests are complex or numerous, we may extend this period by a further 60 days and will notify you accordingly.

777ax may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. Material changes will be communicated to registered Players via the mobile number or email address associated with their account before taking effect. The "Last updated" date at the top of this page indicates when the Policy was most recently revised. Your continued use of the Platform after any revision constitutes your acceptance of the updated Policy.

If you have questions, concerns or requests relating to this Privacy Policy or 777ax's handling of your personal data, please contact our support team. We operate in English and are familiar with the needs of Pakistani players across Karachi, Lahore, Islamabad, Rawalpindi and beyond.

📧 Email: [email protected]

For questions specifically related to responsible gaming and self-exclusion, please visit our Responsible Gaming page.